tag:blogger.com,1999:blog-5645891.post4234872384262781939..comments2024-02-13T06:04:02.607-05:00Comments on Human Factors: Interacting with brands on social networksmarchttp://www.blogger.com/profile/13148242114696949814noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5645891.post-55192461440233775832009-07-17T09:49:44.341-05:002009-07-17T09:49:44.341-05:00So it comes down to two things. Only the brands y...So it comes down to two things. Only the brands you want to see present any value, and only if their contribution has value to you as an individual.<br /><br />I am a fan of the Boston Red Sox on FB. I often get posts about Red Sox stuff that I enjoy reading. Good value.<br /><br />I am also a fan of an organization I will not name on FB. They send crap. I really care about the organization, but I am tempted to de-fan them because they post such garbage.marchttps://www.blogger.com/profile/13148242114696949814noreply@blogger.comtag:blogger.com,1999:blog-5645891.post-40711556636448636922009-07-17T09:39:02.284-05:002009-07-17T09:39:02.284-05:00Certain brands lend themselves to more interaction...Certain brands lend themselves to more interaction. For instance, I am a "fan" of Zingerman's deli. They regularly post updates about food-related events they're having. Those updates make me wish I was visiting Ann Arbor, and I enjoy them. Oh, and it keeps the big Z top of mind for food ordering. If there was a brand that did the same with local events, I would enjoy the updates, and would even attend some events, so it could be very effective. The problem: I don't care about inane updates, even from brands I love.Rochelle Broder-Singernoreply@blogger.com