Another plug for Business Week. In their brief "Up Front" section last week they had an item saying that technology companies should stop adding features to their gadgets as a competitive advantage, and instead focus on the "wow factor." But then they described what they meant by the "wow factor" and it turns out to be simple usability. It is pretty sad that something so obvious, well-established among design professionals, and universally beneficial is so rare that is elicits a "wow" reaction among users.
But thanks to Business Week for pointing that out - although they didn't mention how sad it is.