· Social Denim jeans have a pager-sized device embedded in a pocket that allows wearers to press a button and send one of 8 preset emotional messages to their FB/Twitter feeds and/or their GPS location. It works via Bluetooth through their phone. I am a big fan of ubicomp, but this is just silly. What could we embed in clothing that would be 10 times better? Even a simple social media notification could be better thought through, at least IMHO.