Wednesday, August 08, 2007

Web 3.0

I have been looking for interest in Web 3.0 for some time now and just praying that it hits the streets before I am too old to use it. The basic idea (copied from sramana mitra) is that Web 3.0 is a combination of content, context, commerce, community, personalization, and vertical search. Her example is perfect:


-I am a petite woman, dark skinned, dark haired, brown eyed. I have a distinct personal style, and only certain designers resonate with it (Context).

-I want my personal SAKS Fifth Avenue which carries clothes by those designers, in my size (Commerce).

-I want my personal Vogue, which covers articles about that Style, those Designers, and other emerging ones like them (Content).

-I want to exchange notes with others of my size-shape-style-psychographic and discover what else looks good. I also want the recommendation system tell me what they're buying (Community).

-There's also some basic principles of what looks good based on skin tone, body shape, hair color, eye color … I want the search engine to be able to filter and match based on an algorithm that builds in this knowledge base (Personalization, Vertical Search).

Now, imagine the same for a short, fat man, who doesn't really have a sense of what to wear. And he doesn’t have a wife or a girl-friend. Before Web 3.0, he could go to the personal shopper at Nordstrom.

I have two reasons to want this. From a human factors point of view - it is the gold standard. It considers just what the user wants and gives it to him/her with no unwanted stuff (the target content, the whole target content, and nothing but the target content).

But also, I have found that my own personal tastes are somewhat unique - so no systems that use generic collaborative filtering or community seem to give me what I am looking for. So for my own personal use, I need some serious web 3.0 action.

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