Monday, February 28, 2011

Everything as a service

Is everything destined to become a service? Here is a recent blog post at Harvard Business Review:

"What's more exciting is how you will consume refrigerators in the near future. Will you even need to buy one? Perhaps manufacturers will lease you a fridge and charge a low monthly rate for managing your refrigeration needs. They might bundle energy costs in as part of the package and then help you find ways to reduce energy usage. They'll probably invite you to share clever ways to use refrigerators, or comment on their own ideas, and innovate even better offerings next time. We will increasingly consume products like refrigeration as services rather than as products. As a result, our consumption will be more accessible, more convenient, more affordable, and more personalized."

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