I was asked to test out the new Schick Hydro 5 Groomer. I think I am a good test case. Not just
because I have consumer product evaluation experience in my HF life, but I also
shave very irregularly. Sometimes I have
one day of growth, and sometimes five. I
also have kind of a bony face that challenges a lot of the razors I use. If the Schick can handle my face and habits,
it has promise.
I also plan to follow up with a blog about whether the fact
that they sent me one for free has an unconscious influence on my review. You wouldn’t think that a couple of bucks
saved on a razor would make a difference, but the unconscious part makes it
more powerful than you might otherwise expect.
There is also the endowment effect since now it is “my” razor. If a razor can influence me, it adds evidence
that when politicians assert that lobbying and campaign money doesn’t influence
them is complete BS. They might
legitimately think it doesn’t (sometimes), but there are many studies with
strong evidence that it does anyway. I
want to point my intuition, introspection, and metacognition at the influence
and see what it feels like. I doubt I
will be lobbied anytime soon (except maybe by my students groveling for grades,
but they don’t offer Caribbean speaking engagements), so this might be the
closest I get.
Stay tuned.
No comments:
Post a Comment