Launching something on social media

Michael Stelzner is a social media entrepreneur who graciously puts out a podcast every week.  About two weeks ago, he shared the story of how he used social media to market a new podcast he launched called Parenting Adventure.  For some reason, his website doesn't have this episode, but it is on iTunes.  The story is great if every you are launching something and want to use social media to market the launch.  In his case it is a podcast, but it doesn't have to be something web-related.  He does it with a shoestring budget and a skeleton team (he is an entrepreneur after all!).  And he bares it all, including a piece that was a total failure.  A great listen and very valuable.  I have saved the podcast for future use, which I don't do that often.