Recognition Primed Decision Making and entrepreneurship
At the Kauffman entrepreneurship workshop last week, a speaker made the comment that once you do something entrepreneurial once, you become aware of opportunities everywhere you go. This is a great example of RPD in action. A success of that nature (with lots of personal risk, hard work, time, etc.) will create a strong, large, and strongly interconnected schema. So it is very likely that new experiences will be evaluated using the entrepreneurship schema as the basis if they have even a little in common with it.
The same thing happens with my students after their HF class. Their class project is also very time consuming, effortful, challenging, and often fun. So for the rest of their lives, they see solvable usability problems everywhere they go.