I have an idea, not completely original but with my own
personal take, that I think might be successful. There are many rural communities that need
ideas for development. One idea is to
build the “mini Silicon Valley.”
But I think this is too much and a smaller approach might
work better. After all, tech workers can
work from pretty much anywhere these days and there is a pretty sizable
population that would love to live in the mountains of Vermont or the forests
of Appalachia. But to achieve a Richard
Florida type Creative City,
you can’t just take a “build it and they will come” attitude.
So here is my idea.
Let’s say a community creates work/live/play spaces customized for the
telecommuting tech worker instead of trying to attract the startup itself. I am imagining small, cozy developments that
have mixed housing types (to accommodate single, married, married with kids)
and in the center there would be a co-working space complete with receptionist/secretarial
support, café, food trucks, and play area.
A town center in the middle of several developments there would have the
larger retail and the fun stuff – movies, clubs, or whatever the market
demands. But smaller footprints because
the community is not trying to attract a large population. The downside would be it may be impossible to
have the venues that require volume – concerts, sports teams, and that kind of
thing. And there would be no industrial,
no office park-sized development, no high rise, nothing that would detract from
the rural-ness.
But the tech support would have to be high end. A community-wide high bandwidth wi-fi and
fiber to the home in all the developments.
The higher income residents should be able to support this.
If they have spouses that are not also telecommuters, there
would still be jobs in the retail, the outdoors (ski instructor, forest
ranger), government (police), health care (perhaps specialist doctor offices in
small buildings and a community hospital with heli-pad to transport the tough
cases), and leisure (every brewpub needs a good brewmeister). Perhaps artisanal farm businesses could fill
the local farmers’ market.
It seems pretty self-contained – which means that it wouldn’t
need to grow in order to thrive. So it
wouldn’t ruin the mystique of the rural, out of the way, idyll. And the idea could be customized for each
landscape. Maybe a beach version. A plains version. A desert version. There aren’t for everyone. Some people would still want to live in
Manhattan, San Francisco, or Boston. But
I would imagine a lot of people who would thrive here.
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