I love it when major business pubs have articles on human factors. Business Week is the latest (article here). The best thing is that it is short and to the point (i.e. the article is usable itself :-D).
This particular article is about Enterprise Usability (although that is my term, so they don't use it). The idea is that the whole business has to provide a good user experience, from brand image to customer service, with the actual product only being one part.
Go BWeek!!!
Friday, September 01, 2006
gaming table from Phillips
Here is a good example of a product that is predicted to attract more males than females. It is a gaming table from Philips (brief article and photos). But since I am not a gamer, I thought I should ask. Are the women out there interested in taking their board games electronic?
How is this better than the regular cardboard game? You still need to game pieces, so you have to store some physical objects. Does it add convenience? Or is it just the cool factor?
How is this better than the regular cardboard game? You still need to game pieces, so you have to store some physical objects. Does it add convenience? Or is it just the cool factor?
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