Friday, June 04, 2010

Marketing Strategy on National Donut Day

Today is National Donut Day.

Krispy Kreme is giving away a free donut just for walking in.

Dunkin' Donuts is giving a free donut with a beverage purchase. The beverages cost 5-10 times what the donut does.

Which one shows an appreciation for its customers? Which one makes you feel good about being a customer? Which one makes you want to go back?