Saturday, May 03, 2014

EID Summary of the week

There were some good EID posts this week. 

Do users scroll: This post elicited a ton of responses when I cross posted it on Linked In.  But it never ceases to amaze me how often people comment based on a title and ignore the actual post or article. I titled this “Do users scroll or not” on Linked In and half of the comments talked about the Nielsen study or something totally irrelevant to the topic of this post, which I THOUGHT was the distinction between visual and cognitive attention.

Nerdflex glasses wax:  I love the basic message of this post – that UX is often about creating simple solutions to the everyday annoyances in our customers’ lives.  Nerdwax is just one example that caught my eye.

Sgt. Star US Army Recruiter: I am getting a lot of material from NPR shows lately.  This one comes from On the Media.  They highlighted some of the revealing differences between the questions that potential recruits ask of a human recruiter or a robot.  Even when the potential recruits know that someone can listen later (or may even be “monitor this call for quality assurance”), they ask more embarrassing or politically incorrect questions of the robot.  Even though the human and robot recruiters are both instructed to give exactly the same, US Army approved, answer. 

Email notifications: The message of this post is that in any design, you need to at least hit the basics.  For email notifications this might be the effective date of whatever balance you are getting, the expected delivery date or what you just ordered, or when you r loyalty program points will expire.  These are the kinds of things that all users need and can make the difference between customer delight or customer frustration.   Then once you have this down, you can try out some of the branding messages I talked about last week.