There were some good EID posts this week.
Do users scroll: This post elicited a ton of responses when
I cross posted it on Linked In. But it never ceases to amaze me how often people
comment based on a title and ignore the actual post or article. I titled this
“Do users scroll or not” on Linked In and half of the comments talked about the
Nielsen study or something totally irrelevant to the topic of this post, which
I THOUGHT was the distinction between visual and cognitive attention.
Nerdflex glasses wax: I love the basic message of this post – that UX
is often about creating simple solutions to the everyday annoyances in our
customers’ lives. Nerdwax is just one
example that caught my eye.
Sgt. Star US Army Recruiter: I am getting a lot of material
from NPR shows lately. This one comes
from On the Media. They highlighted some
of the revealing differences between the questions that potential recruits ask
of a human recruiter or a robot. Even
when the potential recruits know that someone can listen later (or may even be “monitor
this call for quality assurance”), they ask more embarrassing or politically
incorrect questions of the robot. Even
though the human and robot recruiters are both instructed to give exactly the
same, US Army approved, answer.
Email notifications: The message of this post is that in any
design, you need to at least hit the basics.
For email notifications this might be the effective date of whatever balance
you are getting, the expected delivery date or what you just ordered, or when
you r loyalty program points will expire.
These are the kinds of things that all users need and can make the
difference between customer delight or customer frustration. Then once you have this down, you can try
out some of the branding messages I talked about last week.
