Wednesday, May 23, 2012

Customization gone too far?

The customization craze has gone too far.   Here are two examples:

A sushi shop in Japan can laser cut patterns into the seawood wrap on its nori.  Then there is a company in Seattle that makes an espresso machine that can write messages in edible ink on top of the foam.   

OK, maybe these are cute.  But if you think about what these two companies could have developed for that same investment of time and money . .  I just think that there have to be some better opportunities out there.

What do you think?  Obviously, the proverbial "cure for cancer" would be better.  But do you think it is a no-brainer that something better could have been done in these two cases?  Or are you happy that they took the time to develop these two ideas?