If anyone has a chance to see Jeff Stamp, the director of the entrepreneurship program at the University of N Dakota's business school, I strongly recommend it. His specialty is generating creativity and focusing it on entrepreneurship. And his workshops are great for business leaders trying to find ways to build creative capability in their organization or professors who want to help their students do the same. For me, I enjoyed taking everything he said and modeling it with the schema model I use in human factors. It all fits, which is good evidence that his advice is effective.
Also, he has some great stories. For anyone who hasn't heard of Jeff, he was Director of New Product Development at Frito Lay and Pepsico, and is responsible for the invention of Baked Lays, Pepsi Max, the current formulation of Betty Crocker cake frosting, and others. I plan to borrow many of them to use as great examples of user requirement analysis.
Finally, he shared that he intentionally gives his students vague assignments because that is the way the real world typically works. My students often complain that my assignments are too vague, and now I have some support that it is a good thing, not a bad thing, for their education.
