Friday, August 28, 2015

This Week in EID - Episode 69

Did you catch EID this week? 

Thursday’s post on the Beauty Industry Efficacy Bias seems to have struck home with many of our readers.  I am sorry to be the bearer of bad news, but very little of that stuff really works.  It is mostly self-delusion. You put on some expensive cream and think that you look better.  Pure placebo effect. But if you feel better about yourself, heck – why not?

Another self-delusion is the entitlement effect.  How many times have you pretended to make some progress just so you had an excuse to take a break?  Or to indulge yourself? If you do it on purpose, that is one thing.  But when you don’t even realize it, you can be your own worst enemy.

Our discussion of food labeling touched a sore spot, especially with the category of information “for which there is no scientific consensus that it has any effect – good or bad.”  This includes GMO, local, natural, and in many cases organic. 

Monday had a Hall of Fame post from earlier in the year.  This was one of most popular topics.  If you missed it the first time around, definitely check it out now.

And have a great weekend.  Enjoy the last one before school starts.