Wednesday, March 25, 2015

Behaviorally Smart Notifications

This is a great example of applying behavioral design to smart notification - a fitness app that looks ahead in your schedule, finds a good time to exercise, and notifies you with enough advance warning that you can use your long term thinking (which is less susceptible to excuse-making).

The notification can even be customized with your own message to yourself - with details of how and why to do it: "put your running shoes and gym clothes in the car - you have nothing scheduled at work today from 12 to 2pm. You want to live long enough to see your grand kids get married, don't you?" Or whatever message will specifically resonate with you.