Saturday, October 16, 2010

Usability can change the world

Great article by my good friend Julian Sanchez and his dad. They talk about how good visualization techniques can help consumers use less energy without sacrificing the customer experience. It’s a great combination of usability and the behavioral science techniques behind books like “Nudge.” I recommend getting to know these techniques for anyone involved in design or interested in climate change or any other wickedly complicated problem.

His article is Sanchez J. and Sanchez M.T. (2010) Climate Change: A Challenge for Design. Interactions, July/August, 18-21. It's gated, but you can at least read the abstract.