My hotel in Los Angeles had a small dive bar in the back. I love small dive
bars, so this was a nice treat for me. Business hotels where conferences are
held always have bars that are way too geared towards executives on expense
accounts and are sterile facsimiles of a good “joint” (see About Last Night for
the true meaning of a “joint”).
Just one example. The bar was small so it had a limited
selection of beer and wine. But the bartender was an expert on equivalencies.
For example, I ordered an Angel City IPA, but they didn’t have it. But he knew
that the Lagunitas IPA was closer than the Stone IPA in taste so he recommended
that one. He did the same with my friend’s wine order.
This demonstrates all three levels of customer service
empathy.
·
He showed cognitive empathy in his understanding
of what attributes of a beer are important to a customer when recommending an
alternative.
·
He showed affective empathy in his understanding
that this would be important enough to customers to warrant investment of his
time to keep up on beer and wine that his bar doesn’t serve.
·
He showed sympathetic empathy in his clear
demonstration that this wasn’t a bid to get a good tip; he really cared.