Some very different topics this week at Ergonomics in
Design.
On Monday, we talked about rituals. That was written well before
the Charlie Hebdo attack and did not intend to bring in the topic of
religion. But the coincidental timing
gave a lot of readers some thoughts, shared with us on Linked In. What we meant when writing the article was
the kind of rituals that we create for ourselves. Families create rituals for how they open
their Christmas presents that are not based on any religious teachings or
shared by their coreligionists. This goes beyond our daily routines like
showering, dressing and eating breakfast.
They have an emotional component that drives us to follow them much more
rigorously. If we can get users to
create rituals around their use of our designs, the engagement and switching
costs are huge.
Tuesday was something much more biochemical. Apparently, when addicts are going through
withdrawal, their neurotransmitters get messed up in a way that prevents them
from experiencing any kind of pleasure.
Unfortunately, this increases their chance of relapsing. If we can get users addicted to our designs
(not quite so biochemically, but to some extent), we may be able to achieve a
similar type of effect.
The article that speculated about what kinds of issues might
arise if your car could interject itself if it predicted you were about to make
a mistake got comments on seven different Linked In groups. I think that might be a record. Issues spanned automation reliability,
ethics, technology management, UI design, and more. Pretty cool.
And then Thursday’s piece about crowdsourcing brought me
back to a course I used to teach at FIU.
There are some very innovative ways to manage the crowdsourcing
process. The example in this post is
driven by one big company, which is one of my least favorites but is one of the
easiest to create, manage, and profit from.
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